The startup dilemma: burn cash or seek break-even?
A lot is said about startups, and the main ones are called “unicorns.” Some most famous startups are Airbnb, SpaceX, Stripe, and Klarma. We already know that startups have different challenges, but certainly, there is one major dilemma: the definition of burning cash or going to break even. In this post, we will explore some […]
The power of marketing for startups
The power of marketing for startups About 90% of startups fail and 10% fail within the first year. The funny aspect is that this failure rate maintains almost the same across all industries, meaning there might have been some internal reasons behind the fact. What are startups and why a high failure rate? […]
How to create a marketing plan for startups in the early-stage
How to create a marketing plan for startups in the early-stage As much as the growth of startups in the world has been exponential, it does not mean that it is simple to start a business from scratch. The number of startups that are founded is inversely proportional to those that actually achieve the long-awaited […]
Why is branding so important for startups?
Why is branding so important for startups? Think fast of a: Fast-food company Notebook brand Brand of home appliances Why did those specific names come to your mind? Well, that’s the power of branding! Branding strategies aim to connect with the final consumer, making him subtly remember the brand, putting it in everyday […]
Marketing & Sales funnel for startups B2B
Marketing & Sales funnel for startups B2B Marketing and sales responsibilities are different, but the limits of each one are still confused by many people, especially new entrepreneurs. This article will help you to: Understand the difference between marketing and sales functions Understand the Marketing Funnel and the Sales Funnel Discover some tips for marketing […]
The importance of marketing for startups in pre-seed, seed, and early-stage
The importance of marketing for startups in pre-seed, seed, and early-stage If you search online “what is a startup,” you might face a hard time. There are a lot of different definitions; some of them are controversial, others too strict, and sometimes too complicated. I like to simplify things, so for now, let’s focus on […]