Positioning statement: why is it so crucial for startups?
Positioning statement: why is it so crucial for startups? Startups are new businesses, full of ambition, aiming a disruptive growth backed up by a meaningful purpose. This whole startup idea is captivating not only because we have great examples in the market but also because their communication, speeches, and pitch decks are powerful. One […]
THE 7 BRAND ELEMENTS – WITH EXAMPLES!
THE 7 BRAND ELEMENTS – WITH EXAMPLES! The true value of a brand lives in the heart and minds of customers. This is a powerful sentence, exciting but scary. The exciting part of it is related to the idea of connecting, giving meaning to something, and being able to impact and create a brand […]
The best B2B global brands for 2021
The best B2B global brands for 2021 Every year the most relevant brands get their podium at the BGB Report – Best Global Brands. This is one of the most expected results and shows us what the big players serving as examples for all companies, willing to thrive and shine with their brands. Yes, […]