Positioning statement: why is it so crucial for startups?
Positioning statement: why is it so crucial for startups? Startups are new businesses, full of ambition, aiming a disruptive growth backed up by a meaningful purpose. This whole startup idea is captivating not only because we have great examples in the market but also because their communication, speeches, and pitch decks are powerful. One […]
The best B2B global brands for 2021
The best B2B global brands for 2021 Every year the most relevant brands get their podium at the BGB Report – Best Global Brands. This is one of the most expected results and shows us what the big players serving as examples for all companies, willing to thrive and shine with their brands. Yes, […]
Marketing and sales challenges for B2B companies
Marketing and sales challenges for B2B companies During my career, I had the opportunity to experience B2B and B2C commercial processes and if there is one thing I can share about it would be: that each one of them has its challenges but B2B sales and marketing requires special attention, once the process can be […]
Marketing & Sales funnel for startups B2B
Marketing & Sales funnel for startups B2B Marketing and sales responsibilities are different, but the limits of each one are still confused by many people, especially new entrepreneurs. This article will help you to: Understand the difference between marketing and sales functions Understand the Marketing Funnel and the Sales Funnel Discover some tips for marketing […]