Marketing Pain Killers. Enjoy!
Positioning statement: why is it so crucial for startups?
Positioning statement: why is it so crucial for startups? Startups are new businesses, full of ambition, aiming a disruptive growth backed up by a meaningful purpose. This whole startup
THE 7 BRAND ELEMENTS – WITH EXAMPLES!
THE 7 BRAND ELEMENTS – WITH EXAMPLES! The true value of a brand lives in the heart and minds of customers. This is a powerful sentence, exciting but scary.
The best B2B global brands for 2021
The best B2B global brands for 2021 Every year the most relevant brands get their podium at the BGB Report – Best Global Brands. This is one of the
The startup dilemma: burn cash or seek break-even?
A lot is said about startups, and the main ones are called “unicorns.” Some most famous startups are Airbnb, SpaceX, Stripe, and Klarma. We already know that startups have different
Analytics: science or art?
Analytics: science or art? It is both. Marketing analytics has not been a focus for marketing teams for a long time, and when done, it was mainly for
Why having a blog and posting articles is a crucial marketing strategy?
Why having a blog and posting articles is a crucial marketing strategy? When I started my career in marketing as an intern in a B2B startup, one of my