How to define the sample of your marketing research
How to define the sample of your marketing research Knowing how to define a survey sample doesn’t have to be a complicated process, but it’s essential to pay attention to a few steps summarized in this article. What is a research sample? A survey sample is a term that represents the portion of the […]
The importance of data visualization for marketers
The importance of data visualization for marketers The amount of information produced and disseminated today is absurd. According to SJ Insights, a single person: Is exposed to more than 5.000 brands per day; Is exposed to 364 ads per day; Notes 153 among these ads; Retains 86 of them in memory; Engage with a max […]
How to create an AMAZING 1min long video
How to create an AMAZING 1min long video Every day we are bombarded by content in different ways. There are billions of information that we see and hear in a short space of time. Why do some stay and others are easily forgotten? There is no right or wrong answer to such questions… […]
The two most valuable tips for making the right questions in a market research
The two most valuable tips for making the right questions in a market research Have you ever heard this quote? We might agree that it is powerful and exposes the importance of questioning everything if yes or no. This question is related to objectives, curiosity, and action! The more you ask questions, the more […]
Marketing plan: executive summary and its importance
Marketing plan: executive summary and its importance A good marketing plan guides brands and companies towards different goals. Therefore, the marketing plan is a management tool that must be used regularly and continuously updated, as it helps entrepreneurs adapt to constant market changes, identify trends, and create competitive advantages over competitors. Creating a marketing […]
Price and value: 2 powerful marketing resources
Price and value: 2 powerful marketing resources Price and value are two terms that are constantly confused by people worldwide. Both words sometimes refer to the monetary amount that a product or service is offered in the market. But is it correct to use these 2 terms for the same purpose? In this post, […]
What is market share, and how to calculate it?
What is market share, and how to calculate it? Market share is a well-known term in the business world and a crucial indicator for marketing. Have you ever heard of that term? Whether yes or no, in this post, you will: Understand what “market share” is Learn the relationship of this term with marketing Understand […]
The 3 factors that influence consumer behavior
The 3 factors that influence consumer behavior Understand the factors that most influence consumer behavior, its subdivisions, and why this subject is vital for marketing. In a highly competitive world, the one who stands out is the one who presents the best strategy for their target audience. One of the ways to define the […]
How to create a marketing plan for startups in the early-stage
How to create a marketing plan for startups in the early-stage As much as the growth of startups in the world has been exponential, it does not mean that it is simple to start a business from scratch. The number of startups that are founded is inversely proportional to those that actually achieve the long-awaited […]
Why is branding so important for startups?
Why is branding so important for startups? Think fast of a: Fast-food company Notebook brand Brand of home appliances Why did those specific names come to your mind? Well, that’s the power of branding! Branding strategies aim to connect with the final consumer, making him subtly remember the brand, putting it in everyday […]