Case: AIDA model applied in product launch strategy
Case: AIDA model applied in product launch strategy Launching a new product is one of the most exciting phases of a startup life cycle. So many insecurities, an ocean of possibilities ahead filled with a lot of questions: is it going to work? Will people be interested in understanding more about it? How do I […]
The art of content marketing
The art of content marketing Now that you already know more about the marketing types mentioned in the previous article, it is time to dive deep into content marketing! How does the marketing team adapt to this context if we are overwhelmed with the amount of content we receive, either online or offline? What does […]
The 3 types of social media
The 3 types of social media Social media is one of the most powerful tools for marketers. ‘sIt possible to share ideas with a broader audience, influence people, generate impact, and even boost your sales process. Social media goes beyond sales; it also supports the creation of brand advocates. In this post, you will learn […]
The different types of marketing
The different types of marketing Marketing is a diverse field with so many types that people might get lost. In today’s world, the amount of communication we’re exposed to is abusive and our brains are selecting what we pay attention to automatically. The marketing world is composed of several marketing types If you search […]
Marketing plan: analytics and its importance
Marketing plan: analytics and its importance Marketing has become one of the most strategic departments in companies today, even more so when it is possible to work together with the sales department, combining communication with the commercial part of the business. And like every department, marketing also needs a guide, in this case, called a […]
Data points vs data insights: what is the difference?
Data points vs data insights: what is the difference? Doing marketing research results in a lot of data, which has to be analyzed to become relevant information for a company. After this process of analysis, the insights generated can be used for decision-making in different departments. Although this simple definition explains the difference between data […]
Best practices to analyze data from marketing surveys
Best practices to analyze data from marketing surveys In this article, you will learn about data analysis, its importance, and best practices to do it correctly. Companies that need to solve specific problems, such as understanding their target market, and the acceptance of a new product or service may use marketing research for this. […]
The differences between primary and secondary research
The differences between primary and secondary research Marketing research can be done through primary and secondary research. In this article, you will understand the differences between both. Whenever a business is being created, or innovation is taking place in an already existing company, marketing research is key. Moreover, because nowadays the world has been […]
The different types of quantitative and qualitative research
The different types of quantitative and qualitative research Both qualitative and quantitative research is important to businesses that aim to gather information from marketing research. Each one serves the research with different data, which can be used later on for different purposes. Considering what happens in practice, most companies use a combination of these two […]
Marketing research and why startups should consider it
Marketing research and why startups should consider it Marketing research is one of the essential tools to support decision-making. Today society and the world are full of information and data that may or may not be relevant to our daily lives. Everyone needs to make decisions, and the easiest way to do so is to […]