Positioning statement: why is it so crucial for startups?
Positioning statement: why is it so crucial for startups? Startups are new businesses, full of ambition, aiming a disruptive growth backed up by a meaningful purpose. This whole startup idea is captivating not only because we have great examples in the market but also because their communication, speeches, and pitch decks are powerful. One […]
THE 7 BRAND ELEMENTS – WITH EXAMPLES!
THE 7 BRAND ELEMENTS – WITH EXAMPLES! The true value of a brand lives in the heart and minds of customers. This is a powerful sentence, exciting but scary. The exciting part of it is related to the idea of connecting, giving meaning to something, and being able to impact and create a brand […]
The best B2B global brands for 2021
The best B2B global brands for 2021 Every year the most relevant brands get their podium at the BGB Report – Best Global Brands. This is one of the most expected results and shows us what the big players serving as examples for all companies, willing to thrive and shine with their brands. Yes, […]
The startup dilemma: burn cash or seek break-even?
A lot is said about startups, and the main ones are called “unicorns.” Some most famous startups are Airbnb, SpaceX, Stripe, and Klarma. We already know that startups have different challenges, but certainly, there is one major dilemma: the definition of burning cash or going to break even. In this post, we will explore some […]
Analytics: science or art?
Analytics: science or art? It is both. Marketing analytics has not been a focus for marketing teams for a long time, and when done, it was mainly for graphic presentation and results that would not drive action for further planning. Nowadays, it is considered one of the most important, and it should a […]
Why having a blog and posting articles is a crucial marketing strategy?
Why having a blog and posting articles is a crucial marketing strategy? When I started my career in marketing as an intern in a B2B startup, one of my first activities was to brief a blog post and schedule its posting. I was never explained why I had to do those, but now, after […]
Marketing and sales challenges for B2B companies
Marketing and sales challenges for B2B companies During my career, I had the opportunity to experience B2B and B2C commercial processes and if there is one thing I can share about it would be: that each one of them has its challenges but B2B sales and marketing requires special attention, once the process can be […]
My secret learnings after a successful product launch campaign
My secret learnings after a successful product launch campaign After 3 years, we managed to launch a campaign for a specific product in a B2B startup which changed the startup’s vision and ambition for the marketing team. Launching products and generating leads is not a simple task, and in this web post, I will explain […]
The power of marketing for startups
The power of marketing for startups About 90% of startups fail and 10% fail within the first year. The funny aspect is that this failure rate maintains almost the same across all industries, meaning there might have been some internal reasons behind the fact. What are startups and why a high failure rate? […]
Case: 30 sales opportunities in a month with content marketing strategies
Case: 30 sales opportunities in a month with content marketing strategies As a marketer, you might feel overwhelmed with the number of things you have to do and if you are the head of marketing, oh God – I feel you. One of the greatest challenges of a marketer is to define the goals and […]