The power of marketing for startups
The power of marketing for startups About 90% of startups fail and 10% fail within the first year. The funny aspect is that this failure rate maintains almost the same across all industries, meaning there might have been some internal reasons behind the fact. What are startups and why a high failure rate? […]
Case: 30 sales opportunities in a month with content marketing strategies
Case: 30 sales opportunities in a month with content marketing strategies As a marketer, you might feel overwhelmed with the number of things you have to do and if you are the head of marketing, oh God – I feel you. One of the greatest challenges of a marketer is to define the goals and […]
Case: AIDA model applied in product launch strategy
Case: AIDA model applied in product launch strategy Launching a new product is one of the most exciting phases of a startup life cycle. So many insecurities, an ocean of possibilities ahead filled with a lot of questions: is it going to work? Will people be interested in understanding more about it? How do I […]
The art of content marketing
The art of content marketing Now that you already know more about the marketing types mentioned in the previous article, it is time to dive deep into content marketing! How does the marketing team adapt to this context if we are overwhelmed with the amount of content we receive, either online or offline? What does […]
The 3 types of social media
The 3 types of social media Social media is one of the most powerful tools for marketers. ‘sIt possible to share ideas with a broader audience, influence people, generate impact, and even boost your sales process. Social media goes beyond sales; it also supports the creation of brand advocates. In this post, you will learn […]
The different types of marketing
The different types of marketing Marketing is a diverse field with so many types that people might get lost. In today’s world, the amount of communication we’re exposed to is abusive and our brains are selecting what we pay attention to automatically. The marketing world is composed of several marketing types If you search […]
Marketing plan: analytics and its importance
Marketing plan: analytics and its importance Marketing has become one of the most strategic departments in companies today, even more so when it is possible to work together with the sales department, combining communication with the commercial part of the business. And like every department, marketing also needs a guide, in this case, called a […]