How to create a marketing plan for startups in the early-stage
How to create a marketing plan for startups in the early-stage As much as the growth of startups in the world has been exponential, it does not mean that it is simple to start a business from scratch. The number of startups that are founded is inversely proportional to those that actually achieve the long-awaited […]
Why is branding so important for startups?
Why is branding so important for startups? Think fast of a: Fast-food company Notebook brand Brand of home appliances Why did those specific names come to your mind? Well, that’s the power of branding! Branding strategies aim to connect with the final consumer, making him subtly remember the brand, putting it in everyday […]
The importance of persuasion for marketers
The importance of persuasion for marketers It’s common to relate persuasion with sales, but is it important for marketers? In this post, you will find out: What persuasion is Its importance for marketers How to use persuasion for effective marketing communication What is persuasion? Persuasion is convincing someone to act, say or behave in […]
Marketing & Sales funnel for startups B2B
Marketing & Sales funnel for startups B2B Marketing and sales responsibilities are different, but the limits of each one are still confused by many people, especially new entrepreneurs. This article will help you to: Understand the difference between marketing and sales functions Understand the Marketing Funnel and the Sales Funnel Discover some tips for marketing […]